LiveMail: Product Benefits

Ensure you have a compelling return on your precious sales and marketing investment!

LiveMail 1-to-many is your every day email campaign tool that offers twice the results for half the cost!

These are the core ways that we help you ensure a highly valuable solution:

1. 1. Achieve 98.7 per cent deliverability rate (better).
2. 2. Priced per email address, not per email sent (cheaper).
3. 3. Most powerful solution available in the market (faster).

Understanding your ROI using LiveMail

We believe that there are two key drivers in the email campaign market: cost and deliverability.

Why? Because, both of these considerations have a profound impact on online marketing ROI - and therefore the overall profitability of any company.

Cost because it impacts directly on any campaign's cost/benefit analysis.

Deliverability because this impacts on the benefit side: assuming that you have a 100 per cent clean email database.

Ready for some math? Let's assume:

1. 1. Your normal open rate (the percentage of emails being opened) is 40 per cent,
2. 2. Your average click through (the number of people clicking on a link to your website) is 20 per cent,
3. 3. Your conversion rate (the rate of people that will buy from your campaign) is 5 per cent and
4. 4. Your average revenue per sale is $100.
5. 5. All this on a monthly 10,000 email campaign costing 2 cents per email.

With a typical email marketing supplier, you would:

1. 1. Achieve around 60 per cent deliverability (the amount of actual emails being delivered to the intended recipient)
2. 2. Translating into a total net reach of 480 prospects (10,000 * 60% * 40* 20%)
3. 3. Of which 24 will purchase for a total revenue of $2,400.

Using LiveMail 1-to-Many, your deliverability will jump to 98.3 per cent (the average rate across *all* of our campaigns (totalling more than two million emails sent through LiveMail 1-to-many solution)

And the result: a 50% increase in income of $3,400!