LiveMail: 1-to-Many

Cost and deliverability drive any email campaign.

Now you can ensure you achieve a compelling return on your precious sales and marketing investment, with a lower cost and more benefits.

LiveMail one-to-many offers twice the results for half the cost because it is priced per email address, not per email sent. So you can send multiple campaigns, without paying for every email.

Here’s an example - are you ready for some maths?

Let's assume:

1. 1. On average, 40 per cent of your emails are opened
2. 2. 20 per cent of readers click a link to go through to your campaign) of 5 per cent and...
3. 3. Your average revenue per sale is $100

With a typical email marketing supplier:

1. 4. You would achieve around 60 per cent deliverability (the percentage of emails delivered to the intended recipient)
2. 5. Translating into a total net reach of 480 prospects (10,000 x 60% x 40% x 20%)
3. 6. Only 24 of whom would purchase, for total revenue of $2,400.

Using LiveMail one-to-many, your deliverability will jump to 98.3 per cent – the average rate across all of our campaigns (totalling more than two million emails).

1. 7. And the result: an almost 50% increase in income to close to $3,400!